Oceanic, an advertising agency based in Delhi, has bagged the advertising duties for the shoe brand, Allen Cooper.
Allen Cooper is a part of the Superhouse Group. The group has 17 units and is among the largest manufacturer and exporter of finished leather, finished footwear, leather goods and leather garments in the world. The group has a presence in 35 countries and is the approved vendor for worldwide brands such as Wal-mart, Filanto, Auchan, Andre, Shoe Fayre, Hudson Bay, Heckel Securite and Secura. The worth of the group is estimated to be US$ 50 million.
With state-of-the-art, 32-station, direct injection PU machines acquired from Italy, Superhouse manufactures around 5,000 pairs of footwear per day in its two fashion footwear units located in Agra and Unnao in India. It exports products to countries such as the US, France, the UK, Germany, Canada, Belgium and Spain.
The pitch, which happened in early May 2006, had three or four agencies in the fray, including Percept H, Bean Bag and Foundation Advertising. Triton, Delhi, was the incumbent agency for the business. The size of the account is around Rs 3-4 crore.
Commenting on the win, Asheesh Sethi, president, Noshe Oceanic, says, "We won the account because of the genuineness in our presentation and our deeper understanding of the client's business. We will completely reposition the brand with its target audience spanning across a wide section of categories."
Bobby Padam, brand manager, Allen Cooper, says, "We are mainly into the export and manufacturing of leather goods in India. While other agencies portrayed us as a fashion house in their presentations, Noshe Oceanic was very much in line with our core business traits."
The media mix for Allen Cooper will consist mainly of promotional events, print, outdoor advertising and below-the-line-activities.
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