Media Group is on its way to its goal-post; the IPG company is eyeing a capitalised billing of Rs 1,350 crore by the end of 2006. With new business wins such as Sony Electronic, Tally and Sanyo in its kitty already, the agency is buzzing with activity. Lynn De Souza, director, media services, Lintas Media Group, promises there's more to come, with some other businesses in the pipeline.
De Souza shares a few findings by research firm RECMA for India, the details of which will soon be released. "On the basis of its research, the Lintas Media Group occupies third position in capitalised billings in India, after Group M and Madison, which occupy the first and second positions, respectively," she says.
Further, she reveals that the Lintas Media Group is already enjoying a 40 per cent month-to-month growth, so, the target of Rs 1,350 crore in capitalised billings is quite achievable. When asked about the rumours of a major IPG merger around the corner (apart from the recent Lodestar Universal one), De Souza remarks, "All I can disclose is that we are not a party to any merger as of now."
De Souza is quite ecstatic about the fact that, a few days ago, the worldwide Lowe Strategy Planning Tool Kit was unveiled and India was selected as the first market for its roll-out. For this purpose, several key Lintas Media Group planning directors were trained comprehensively in the application of the tool.
So, what is in store for the Lintas Media Group? De Souza is reluctant to talk about all of it, but asserts that communication strategy will play an even bigger role in whatever the media group ventures into from now onwards. "With our ongoing and fruitful relationship with Lowe, I think communication strategy will prove to be our distinct competitive edge as we plough ahead."
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