Solutions, which constitutes four brands - TimesJobs.com, TimesMatri.com, MagicBricks.com and Ads2Book.com (earlier called TimesClassifieds.com) - has awarded its creative duties to Mudra Communication.
The business was earlier handled by Bates. It is learnt that there were around three agencies in the fray for the business.
According to Sanjay Sharma, executive vice-president and branch head, Mudra, Times was impressed with Mudra's understanding of the category and its consumers.
Sandeep Vij, president, Mudra, adds to this: "Times Business Solutions is known for its aggressive, innovative and highly successful marketing. The total branding solutions offered by Mudra will further strengthen these brands."
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