based Brand Portrait has bagged the advertising duties for the Dhanus Group.
The Dhanus Group, which is also based in Chennai, is into three different verticals - telecom, logistics services and BPO.
Initially, Brand Portrait will handle both the creative and media duties for the group's latest product, MPINGI, a VOIP telephony service it has launched in the US market.
Raj Narain, co-founder, Brand Portrait, says, "Our mandate is to reach out to the ethnic minority in the US. To start with, we will design its website and provide tailor-made solutions to reach out to its target group."
The campaign will involve combinations of online and below-the-line activities to drive awareness and generate leads for the business. The campaign will also include print, outdoor and direct mailers.
"For us, the challenge is to integrate the entire activity and help convert awareness into potential customers. We will roll out road shows in Dallas, Los Angeles, San Francisco and Houston as a part of the campaign," says Narain.
The agency will also handle the company's other brand, V-Tel, a calling card sold in India.
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