Hero Honda is in the midst of re-launching one of its old but popular brands, CBZ. The creative duties for the same have gone to JWT, Delhi. For the advertising for this brand, Hero Honda executives had called for a pitch among the company's roster agencies - Percept H, JWT and FCB Ulka. The agencies had made their presentations last week.
For the record, Percept H was handling the advertising for CBZ so far.
According to certain reliable sources, it was decided to re-launch the CBZ because the current model suffers from a few setbacks, which Hero Honda plans to rectify in the new one. Further, a source says that as of now, the company does not wish to give any new name to this improved model, as the brand CBZ still commands a huge equity in the market.
Earlier this year, Hero Honda announced plans to launch eight models in the current fiscal. June 2006 saw the launch of Hero Honda Glamour FI.
Currently, Hero Honda has 10 models in the market. A majority of its brands are handled by JWT. These include Super Splendor, Glamour, Achiever, CD Dawn, CD Deluxe, Karizma and - the latest - CBZ. FCB Ulka looks after Pleasure.
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