Advertising Association (IAA) is partnering with the UN Millennium Campaign for its annual global student advertising competition, InterAd XI. This competition provides hands-on marketing communication experience for university students from around the world. The competition has been funded by Dentsu Inc.
Teams of students from IAA recognised institutes and other universities will create comprehensive campaigns to promote awareness of the eight UN Millennium Development Goals against poverty. Their challenge will be to address the achievement of these goals by 2015. The goals are to eradicate extreme poverty and hunger; achieve universal primary education; promote gender equality and empower women; reduce child mortality; improve maternal health; combat HIV/AIDS, malaria and other disease; ensure environmental sustainability; and develop a global partnership for development.
Apart from preparing creative executions, the participating teams will conduct situation analyses, determine media plans and strategies, and carry out the promotional recommendations. On the basis of their performance, they will be judged regionally by IAA professionals. For the final round of judging, the regional winners will then proceed to the InterAd XI world jury, comprising UN Millennium Campaign leaders and senior marketing communications professionals.
To present the award winning proposal at the United Nations event, the InterAd XI World Champion team will receive a trophy and travel allowance of up to US$ 7,500. The regional winners and runner-up teams will receive InterAd XI plaques; the other participants will receive InterAd XI certificates.
Information on InterAd XI projects, including the case brief, instructions, guidelines and registration, is available on the IAA website. The entries can be submitted at the IAA's World Service Centre till April 2, 2007; the deadline for registration is December 15, 2006.
For the record, the IAA is dedicated to protecting and advancing the freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. It is a global partnership and its members comprise advertisers, media, advertising and public relations agencies, media companies and academics.
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