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Bhaskar group launches e-papers for all its publications

By , agencyfaqs! | In Media Publishing | January 03, 2007
The objective is to bring the non-resident Indians to the website and also increase the time spent of existing readers


All three & #BANNER1 & # of the Bhaskar Group's publications - 'Dainik Bhaskar', 'Divya Bhaskar' and 'Daily News and Analysis' ('DNA') will now also be available as e-papers on the web. The objective is to bring the non-resident Indians to the website and also increase the time spent of existing readers.

The company also hopes to increase interactivity with the readers through these e-papers. Readers can now can post comments on articles and add information to them as well.

The three existing websites - www.bhaskar.com, www.divyabhaskar.co.in, and www.dnaindia.com - will now on have an e-paper button that will direct the reader to the respective e-papers.

These e-papers have been launched on January 1, 2007, and will have daily uploads of 196 pages for 'Divya Bhaskar', 92 pages of 'Dainik Bhaskar' and 70 pages of 'DNA'.

A major attraction in the e-paper from an advertising stand point will be that some of the print ads will be converted into an audio visual format in the e-paper, a service option open to the print advertiser on a premium.

For the first two months, the e-paper service will be free, but subsequently the company hopes to make it a paid service.

"In the next two months, readers will be able to customise the e-paper as per his/her needs, which will also lead to contextual advertising in the near future," claims RD Bhatnagar, vice-president, Bhaskar Group.

These e-papers will also archive the old issues. For 'Dainik Bhaskar' and 'Divya Bhaskar', the archives will be available for a month, and it will extended to six months in the near future, while for 'DNA' the same will be since its inception.

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