Last updated : September 25, 2014 04:04 PM
Ustaad Zakir Hussain has been the face of the Brooke Bond Taj Mahal Tea brand for close to 20 years. But now Bollywood actor Saif Ali Khan is replacing him as the new face of the tea brand.
However, this doesn't mean the end of the relationship between Hussain and Taj Mahal Tea. Hussain will extend his goodwill to it and be a silent brand ambassador for it.
Brooke Bond Taj Mahal Tea was relaunched in mid-2006 with new packaging and communication.
The official communiqué, however, offers a different reason. "Taj has always been associated with personalities of excellence. And Saif Ali Khan has certainly demonstrated the same in his last few performances. The National Award that he got is another recognition of his excellence in his field."
Taj Mahal Tea was the first brand to introduce tea bags with its famous 'Dip Dip Dip' campaign. It was also the first and, probably, the only branded tea to introduce vacuum packs, which lock in the aroma, to ensure that consumers got the unique Taj experience "garden-fresh".
© 2007 agencyfaqs!First Published : September 25, 2014 04:04 PM