former chief creative officer, Ramesh Ramanathan, has decided to get back to advertising after two years. He will join Saatchi & Saatchi as national creative director.
According to industry sources, Ramanathan quit mainstream advertising in 2004 to set up an advertising school. After that, he formed his own company called Firing Neurons, which provided consultancy services to companies by helping organisations direct their energies towards achieving their desired objectives and thus boosting performance.
This will be Ramanathan's second stint with Saatchi & Saatchi. He worked here earlier as national creative director from 2001 to 2004 just before he joined Mudra. It was under his leadership that the agency produced the 'More Smiles per Hour' campaign for the best-selling TVS Victor and resurrected 'Mr Kim' in the ad for the Santro Xing.
During his time there, Saatchi & Saatchi picked up a silver Pencil (for The Terry Fox Foundation) at the One Show 2003, and a silver statue (for Ariel) at the Clio Awards 2003.
Ramanathan has more than 22 years of experience in the field of advertising and has worked for agencies such as O&M and Grey Worldwide. He has worked for companies such as WorldSpace and BPL Net.
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