NDTV Profit to profile future leaders with Shweta Bachchan Nanda as anchor

By , agencyfaqs! | In Media Publishing | March 06, 2007
NDTV Profit has launched a series titled 'NextGen', which will portray 12 young achievers from various fields

NDTV Profit, NDTV's & #BANNER1 & # business channel, has come up with a new show, 'NextGen, which, as the title suggests, will portray young Indians. 'NextGen', which starts today, will air every Tuesday at 8.30pm.

The show will be aired in 12 parts and will be presented in an interview format. The interviewer and host of the show is Shweta Bachchan Nanda. The show is being aired in association with the Life Insurance Corporation of India.

Each episode will feature a young Indian below the age of 40 years. Young achievers from various fields such as art, literature, sports, films, fashion and business will be interviewed. The show aims to focus on the philosophy of these young Indians and highlight their aspirations, desires and ambitions.

Shweta Nanda

Raj Nayak
Raj Nayak, CEO, NDTV Media, hopes that the show will have a viewership, not just among youngsters, but also among the older generation. "More than 50 per cent of the population in India is below the age of 25 years. Besides, I think, everybody, whether young or old, wants to see the future of the country," he asserts.

Roping in Shweta Nanda was a deliberate move by the channel. Nayak says, "We wanted a fresh face on board for the show. Shweta is credible, well-read, intelligent and articulate, making her a perfect match with the show's attributes."

Shivnath Thukral, managing editor, NDTV Profit, says that the show is aimed at bringing about a shift in thought across professions, emerging out of changing generations. "We want to communicate the break from old mindsets to usher in unconventional and innovative thought processes," he says.

Nayak says that as of now, the show will be divided into 12 parts, featuring 12 people; however, it may be extended and continued once the initial 12 episodes are broadcast.

2007 agencyfaqs!

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