Hrithik Roshan will participate in all marketing initiatives taken up by Sony Ericsson to promote it, create a brand connect and enhance brand recall
success of 'Krrish' and 'Dhoom 2' under his belt, Hrithik Roshan is regaining his market in the advertising world. Increasing numbers of brands are coming his way for endorsement.Hrithik Roshan announced brand ambassador for Sony Ericsson
After Acer, Roshan has now been roped in by Sony Ericsson as a brand ambassador for India and the SAARC countries.
Sony Ericsson has signed Roshan in order to strengthen its position in the market as a leading lifestyle brand. The actor will endorse all Sony Ericsson products and will be part of the company's marketing initiatives.
Roshan will play a key role in creating a brand connect and enhancing brand recall with the local audience in India. Says Sudhin Mathur, general manager, Sony Ericsson India, "India is a very exciting market for us. Bollywood is one of the most effective routes to reach the Indian audience. It offers instant entertainment, instant identification, instant star power and it strongly influences popular culture. Hrithik was an obvious choice for us, as he is the perfect synonym for the Sony Ericsson brand values of performance, lifestyle and entertainment. He connects with audiences at an individual and collective level and is aspirational and cool for the youth, just as Sony Ericsson is."
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First Published : March 30, 2007