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Hrithik Roshan will participate in all marketing initiatives taken up by Sony Ericsson to promote it, create a brand connect and enhance brand recall
With the success of ‘Krrish’ and ‘Dhoom 2’ under his belt, Hrithik Roshan is regaining his market in the advertising world. Increasing numbers of brands are coming his way for endorsement.
After Acer, Roshan has now been roped in by Sony Ericsson as a brand ambassador for India and the SAARC countries.
Sony Ericsson has signed Roshan in order to strengthen its position in the market as a leading lifestyle brand. The actor will endorse all Sony Ericsson products and will be part of the company’s marketing initiatives.
Hrithik Roshan announced brand ambassador for Sony Ericsson |
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