Entertainment Networks Asia, Inc., distributor of kids' channels Cartoon Network and Pogo, has lined up a series of †programmes †to amuse kids during the summer vacations.
As a strategic measure to ward off the increased competition in the kids' entertainment segment, Turner has prepared well in advance to reel in its target audience. The summer season is considered the most lucrative for the kids' market and most kids' channels try to consolidate their programming during this period.
Ian Diamond, senior V-P and general manager, Turner Entertainment Networks Asia, seems pretty excited about his summer line-up. He counts the strategies through which he plans to consolidate the Indian market. "We are making sure that our audience has something new to see every time they plug into CN or Pogo," he says.
He defines the Indian market in five words: "Creative, huge, ever-changing, responsive and nascent."
The new programming line-up on CN includes 'Strawberry Shortcake', a new unique way of story telling, 'Toonami - Dragon Ball Z', an action packed show, 'Toonami - Di-Gata Defenders', an adventure series, Theatre Premier: 'Toy Warrior', 'Barbie Fairytopia', 'Tom & Jerry: Blast Off to Mars', 'T&J: Fast and Furry' and 'Subah Ho Gayi Mamu: Johnny Test', an action-comedy extravaganza.
Pogo is following close behind during the April-May period with an equally interesting line-up. This includes 'Panshel's World', a show filled with adventure and sky rides, 'Walking with Monsters', a three part British documentary film series, 'Dr Chotay Motay', the story of a doctor who spent his whole life researching the human body, 'Camp MAD', a special eight episode series, and, last but not the least, the Indian television premiere of 'Harry Potter and the Goblet of Fire'.
© 2007 agencyfaqs!