has appointed Debashis Das chief executive officer of Perspectrum, its integrated marketing consultancy division. Das was earlier at Lintas IMAG, where he was president, Linterland (its rural and activation division) and Lintertainment (its entertainment division).
Das believes that integrated marketing communication is a stream that holds a lot of potential in the Indian market. "Percept has done some key work in this arena. We will look at scaling up the activities multifold to offer a full bouquet of services to our clients," he says.
Das will be responsible for driving new business for Perspectrum and building and leading a team of marketing communication professionals in creating innovative communication solutions for clients. He has more than 20 years of experience in the field of marketing communication. He started his career with Pressman in 1987. He has also worked with organisations such as Fortune Communications, Mudra Communications, Quadrant Communications, Enterprise Nexus (now Bates Enterprise) and Lintas IMAG.
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