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Sanyo BPL-Triton relationship hits a rough patch

By , agencyfaqs!, New Delhi | In Advertising | May 23, 2007
Triton, Bangalore, has been handling the creative duties of Sanyo BPL since August 2005 and discussions are on between the agency and the client to resolve the issues


Triton had & #BANNER1 & # bagged the BPL Sanyo business around two years ago. But now, the relationship between the two parties has hit a rough patch. So much so that if issues between the agency and the electronic appliance company are not sorted out soon, the agency might lose the business, and Sanyo BPL could soon be looking out for an agency.

Informed sources have told agencyfaqs! that the rift between the two parties started around a year ago. A senior source also said that the company has put the agency on notice.

It is learnt from sources within the company that the agency failed to meet its commitments. Sources also told agencyfaqs! that because the company is based in Bangalore, the agency, which operates primarily out of Mumbai, faced infrastructural problems in meeting the client's needs.

However, when the agency and the company were contacted, they agreed that there were certain issues between them, but said they were trying to resolve them.

When contacted, Ali Merchant, director, Triton Communications, said, "There is a problem, but no formal decision has been taken on this."

He went on to say that discussions are on to resolve the issue, but matters could take any course, even the company looking out for a new agency.

The size of the business when the agency bagged the account was close to Rs 18 crore.

When contacted, a senior executive from Sanyo BPL said it would be premature to comment on this issue, or on whether the business will move from Triton.

agencyfaqs! also tried to find out whether there was a payment issue between the two parties, as often happens in such a scenario, but sources from both sides confirmed that there was no such issue.

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