Pavita Puri joins Lowe after 12-year stint at Rediff, Delhi

At a time when high attrition rates are the norm, this is Puri's second destination since she began her career 12 years ago

Pavita Puri stepped into Rediff in 1995 and, after a 12-year stint at the agency, has now moved to Lowe as vice-president. Her last assignment at Rediff was as associate vice-president on the Airtel account.

In her new role, Puri’s mandate will be to lead and nurture the existing business portfolio and enhance the overall agency business through new initiatives. Back at Rediff, she was responsible for developing and sustaining the Airtel business, which included the national rollout of the mobile brand and direct handling of the corporate business with additional responsibility for supervising the brand’s national footprint.

Puri will report to Mohit Beotra, executive vice-president, Lowe. Says Puri, “The years spent at Rediff have been very enriching and rewarding. I look forward to fresh challenges in the new assignment at Lowe; I have always admired the agency.”

Pavita Puri joins Lowe after 12-year stint at Rediff, Delhi

Puri joined Rediff as a trainee in 1995. In the same year in July, she became account executive. She moved up as senior account executive in April 1997. From 1998 to 1999, she performed as account manager, following which she took a step ahead as account supervisor.

In 2000, she relocated to Rediff, Mumbai, as account group manager and executive assistant to the then president, Sandeep Goyal (who is currently chairman, Dentsu India). She returned to Rediff, Delhi, in 2001 as account group manager on the Airtel account.

In 2002, she was elevated to account director and, subsequently, to client services director in 2003. In 2005, she was designated general manager on the Airtel business and, in April 2006, she assumed responsibility as associate vice-president.

Apart from contributing primarily on the Airtel account for seven years, Puri has also worked on other businesses such as Lufthansa, Revlon, Indian Hotels (Taj), UP Tourism, Bhutan Board, Wools of New Zealand, Nalli Sarees, and Mantra Online.

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