Sales promotion roundup

agencyfaqs! News Bureau

NEW DELHI

The food industry last week had numerous offers to

enliven the lives of homemakers. Baidyanath had a

healthy-wealthy offer for consumers. On buying

Baidyanath Chyawanprash Special and scratching the

card inside every 2 kg, 1 kg and 500 gm pack, the

buyer had the chance to win prizes like Maruti cars,

LML Trendy scooters, squeezies, Zoomer planes and

more. This promo is valid in select cities till March

5, 2001. In yet another offer, on the purchase of a

2-kg Baidyanath Chyawanprash Special pack, the

customer had the chance to win a cricket bat by

scratching the coupon available with it. This offer is

valid in select cities only and till stocks last.

Tata had a glittering offer for buyers. On returning

four empty packs of 1 kg Tata Salt the consumer had

the chance to win gold. The first prize was 1 kg of

gold. There were two second prizes - of 500 gm of gold

each, three third prizes of 250 gm of gold each and 10

fourth prizes of 100 gm of gold. This offer is valid

till February 28, 2001.

Parle in the 'gold hi gold jeeto hungama' was giving a

free gift on the purchase of every pack of Krackjack.

Along with this it had prizes worth Rs 1 crore, which

included gold bricks, gold biscuits, gold coins, 25

multimedia PCs, 10,000 watches and much more. This

promo is valid till stocks last. Britannia had the

'Britannia khao Sharjah chale aao' offer for cricket

enthusiasts. Fifty lucky winners were given tickets

for the India-Pakistan match. One could avail of this

offer by collecting Britannia wrappers worth Rs 20 and

completing a slogan. This offer is valid only in Delhi

and up to March 26, 2001.

On buying a 5 lt pack of Gemini refined sunflower oil

the buyer had the chance to get a Cello basin tub or a

Cello 16 lt bucket free. This offer is valid in select

cities only and till stocks last. In another offer,

the company was giving a Cello ornate table worth Rs

695 free on the exchange of four green caps of Gemini

5 lt packs. This offer is valid in Bangalore for a

limited period only.

Arun ice Cream had an icy offer to tempt ice cream

lovers. In the '1 = 2' offer the company was giving a

500 ml Arun ice cream free on the purchase of 500 ml

Arun ice cream. This promo is valid in Bangalore only.

On buying the Utsav ice cream party pack of 1,000 ml

the customer had the chance to get a set of four

airtight food-grade plastic containers free. This

offer is valid in Rajasthan, Chandigarh, MP, UP,

Uttaranchal and WB and till stocks last.

Maggi in the 'pickles happytimes' offer was giving a

15 gm sachet of Nescafe Sunrise coffee free with a 300

gm bottle of Maggi pickles. This offer is valid in

select cities only and till stocks last.

The household products marketers were not far behind.

Sleepwell had the 'Flexi Puf sure win' offer to allure

buyers. If a customer bought a Sleepwell mattress

he/she had the chance to win return tickets to

Singapore, Whirlpool refrigerators, BPL colour

televisions, Nokia mobile phones and cash prizes up to

Rs 1,000 win. This offer is valid only in Bangalore

till stocks last. Godrej in the 'Number One' offer was

giving up to Rs 1,111 off on the purchase of a Godrej

storwel. This offer is valid up to February 28, 2001.

Milton in the 'Garam-A-Garam' exchange offer was

giving a 35 per cent discount on a Milton Casserole or

a Tiffin box on exchange of any brand of thermoware

product, for a new Milton Casserole or Tiffin box.

This offer is only in Delhi and till stocks last.

Household durables marketers too had lots to offer.

Philips was giving consumers a chance to save Rs 200.

The buyer was expected to exchange an old iron for a

brand new Philips steam iron. This offer is valid in

Mumbai and Pune till February 28, 2001. In another

offer, on buying Philips HI 206 iron the buyer could

save Rs 150. This offer is valid only in Bangalore and

up to February 28, 2001.

The office stationary segment was a bit it dull in

terms of sales promotion activities. Compaq in the

Compaq Presario Super Six offer was offering amazing

gifts. On buying select products from Compaq, the

customer got a MyStyle Accent colour kit, Compaq

IJ1600 colour Inkjet Printer, ACCPAC finance and

accounting software from Computer Associates and a Web

Camera. This promo is valid in Delhi, Noida, Gurgaon,

Faridabad, Bhopal, Jaipur, Dehradun, Moradabad and

Meerut and only till stocks last. On buying a Wipro

Dot Matrix Printer (DMP) and entering the Wipro DMP

Bonanza 2001 the buyer had the chance to win cell

phones, music systems, jewellery every week as well as

software worth as much as Rs 6,500 free. The grand

prize is a free trip to Singapore. This promo is valid

in Bangalore for a limited period only.

The automotive industry's drive was slower. Hyundai

had the Hyundai finance introductory offer for car

buyers. On the purchase of a Hyundai Santro or an

Accent the company was giving monthly instalments

starting from Rs 6,474 for a Santro and Rs 11,990 for

an Accent. This offer is valid only in Delhi till

February 26, 2001.

Offers in the garment industry were few and far

between. Indigo Nation was giving up to 50 per cent

off on Indigo Nation garments. This offer is valid

only in Delhi. Excalibur had a Triple Impact Offer for

its customers. On buying any two Excalibur shirts the

company was giving an Excalibur white shirt worth Rs

395 free. This promo is valid in select cities only

and till stocks last.

Some marketers were looking to cash in on the

Valentines Day fever. Times Classifieds, NOW ISP and

Archies Cards had a joint offer. On booking a

Valentine message at any of the Times Offices or

calling 011-6858140, the customer had the chance to

get an Archies audiocassette free. This offer is valid

in Delhi, Noida, Faridabad and Gurgaon. The Hindustan

Times, in its own way, was playing the cupid. The HT

City readers had the chance to win free movie tickets

for the Valentine Movie Festival. For further details

the readers had to look out for ads in HT City.

Among other interesting offers, Four Square Challenge

was giving a chance to win fabulous prizes. The prize

included entry into Team Four Square, a trip for two

to the event, adventure holidays for two and lots

more. For further details the entrant is expected to

fill up the Team Four Square selection forms and visit

any of the Four Square Challenge Zones in Delhi. This

offer is valid in Delhi only and up to February 15,

2001.

There were not too many offers from the marketers of

lifestyle products. Titan was giving up to 40 per cent

discount on a Titan watch. This offer is valid only in

select cities and till February 10, 2001. The lone

offer in personal care was from Laboratoires Garnier

which was giving a free Synergie gentle cleansing milk

worth Rs 52 with every jar of Synergie Wrinkle Lift.

This offer is valid till stocks last.

© 2001 agencyfaqs!