Three general & #BANNER1 & # entertainment channels, three reality music shows (each one with a different set of judges and rules) and, of course, the three-way fight for the No. 1 slot. This has been the story with the top three - Star Plus, Zee and Sony - general entertainment channels in the country. Although Star has a considerable lead over the other two channels in terms of relative market share, with Zee a distant second and Sony a poor third, for now, the battle is focused on the three musical talent hunt shows launched by each channel in the last two months.
Sony's 'Indian Idol 3' was the first musical talent hunt show to hit the screens this season and expectedly made a decent start with a TRP of 3.66. But soon after the launch of Zee's 'Hero Honda Sa Re Ga Ma Pa' (sans Gajjendra Siingh) and, more recently, Star's 'Amul Voice of India' ('AVOI'), 'Indian Idol' has taken a beating. After the launch of 'AVOI', 'Indian Idol' has recorded a TVR of 2.68, 2.28 and 3.19 for Weeks 21, 22 and 23, respectively (TAM Media Research C&S, 4+, HSM, weekly average).
Keeping these factors in mind, the show did really well from the start and always kept its head above 'Indian Idol' throughout the season. But after the launch of 'AVOI', the ratings of the show have slid. In Weeks 21, 22 and 23, 'Hero Honda Sa Re Ga Ma Pa' managed TRPs of 4.41, 3.94 and 4.12, respectively (TAM Media Research C&S, 4+, HSM, weekly average).
The star is, of course, 'Amul Voice of India', which has outplayed both of its competitors within the fourth week of its launch. Star India president for content and new media Ajay Vidyasagar asserts, "Reality is all about content and people watch one show and skip others on the basis of the talent in the show. Our show has the superior talent, and we have the advantage of Gaj, who has been creating such masterpieces for over a decade now."
'AVOI' has recorded TVRs of 3.07, 3.03 and 4.3 for Weeks 21, 22 and 23, respectively (TAM Media Research C&S, 4+, HSM, weekly average).
Of course, the last note has not been played in this intense three-way battle - it promises to be a scorcher of a summer.