Hukmani, chief operating officer, India and South Asia, Cheil Communications, who is serving his notice period after quitting the agency recently, is slated to join Radio One as CEO in September.
In fact, when he put in his papers at Cheil, Hukmani had hinted that he wanted to explore opportunities beyond advertising.
Radio One, a joint venture between Mid-Day Multimedia and BBC Worldwide, has FM stations in Mumbai, Delhi, Bangalore and Chennai, and will soon commence operations in Ahmedabad, Pune and Kolkata.
Hukmani, 40, is an engineer and MBA who has worked in senior positions with agencies such as Mudra, Saatchi & Saatchi and Grey. In between, he also switched over to the client's side, working for companies such as WorldSpace, Indigo Radio, and BPL Sanyo. Hukmani is also the lead singer of the band, 'Balle Balle Boyz', which has three albums to its credit.