appointed Varun Mehta, who was earlier with Rediffusion DY&R, as its creative director. Mehta will report to Rajesh Sonawane, executive creative director at Mudra.
From here, he moved to TBWA India for about two years. The brands he worked with there included Samsonite, BPL Mobile and Indian Oil.
Before his stint with Rediffusion DY&R, Mehta spent a year with JWT as creative director, handling key brands such as Airtel, DayOne, Indian Airlines, Bacardi and Sugar Free.
Rajesh Sonawane, ECD, Mudra, comments on Mehta's appointment, "Varun is a rare writer with fantastic visual sense. His background in photography gives him that edge. He will strengthen the brands under his mandate."
At Mudra, Mehta will be responsible for a few of the Godrej businesses, Nutrine, STAR News and Philips.