year after the dust settled on Lakme's decision to move a section of its business to Lowe from Ambience Publicis, its partner of a decade, here's another surprise. Lakme has decided to move its skincare business to Ogilvy Mumbai. Lakme Hairnext moved to Lowe in January 2006.
According to spokesperson for Hindustan Unilever Ltd, "We have appointed Ogilvy as the new agency for Lakme Skin Care. Ambience continues to be the agency for the Lakme Color Cosmetics business." According to sources, Ogilvy has handled the Lakme skincare business earlier, too.
The Lakme basket contains a variety of products and services, including products for the lips, nails, eyes, face and skin, and service outlets such as the Lakme Beauty Salons.