has joined hands with The NewsMarket, a provider of online content in the form of news videos. The NewsMarket connects content providers with around 13,000 media outlets and news organisations in 193 countries. The company is headquartered in New York and has offices in Beijing, Delhi, Mumbai, London, San Francisco, Munich, Singapore and Hong Kong.
Under the partnership, The NewsMarket will supply vJive Networks with access to thousands of video clips. vJive Networks will edit and broadcast the content on its video screens across India, including at Subhiksha, one of the country's largest retail chains, the more than 350 franchise outlets of The Mobile Store, and Gold's Gym.
Rajesh Jog, CEO, vJive Networks, says, "India's retail market is expected to grow from US$350 billion to US$427 billion by 2010. India's booming economy, nascent consumer culture and high tech media consumption offer unique opportunities for marketers to reach and influence potential customers with their brand messages. By partnering with The NewsMarket, we will be able to create relevant and desirable programming for Indian consumers and engage them with global brands."
Shoba Purushothaman, CEO and co-founder, The NewsMarket, says, "We are increasingly consuming our news on the web, on mobile devices, and now, as we shop. vJive's extensive network across the country will allow our clients' video material to directly communicate with one the world's fastest growing consumer markets."
The NewsMarket has also launched an Indian version of its website. The website carries content related to business and finance, travel and tourism, investment opportunities and other matters of consumer interest across India.