Quasar Media to handle digital media duties for Reuters India site

Quasar Media will help Reuters to get more users on its Indian website by promoting it among Indian audience via online and mobile campaigns

Interactive agency Quasar Media has won the digital advertising and media mandate of Reuters India following a multi-agency pitch which was called for in October. The agency will be responsible for promoting the Reuters India website (www.in.reuters.com) in the digital space.

S N Bhaduri, country manager, Reuters India says, “Quasar Media will help us to increase the number of users on our Indian site by communicating and creating awareness among the Indian audience”.

Quasar Media to handle digital media duties for Reuters India site

SN Bhaduri

Quasar Media will develop online and mobile campaigns to promote the site among its target audience, which consists of working professionals across various sectors. Online campaigns, including display and search advertising will be launched in January 2008. Social media sites will also be used to create a buzz. Apart from campaigns, Quasar Media will also provide technological support to the website.

Deven Dharamdasani, associate media director, Quasar Media says, “Quasar will work as marketing arm of Reuters India and it will help Reuters in creating a brand for its website in India. Our target is to 'Indianise' the Reuters website and we will also guide them on the content for the site”.

Reuters launched the Indian version of its international website, www.reuters.com, in September where it publishes news related to India and neighboring countries. The site gets around six lakh unique visitors and 2.5 million page views per month, according to the company.

Quasar Media recently bagged insurance player Aviva and TV channel SAB TV accounts as well.

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