edition of the bilingual compact daily of Jagran Prakashan, I-next, hit the stands in Dehradun on January 28. This is the daily's first edition in Uttarakhand.
The daily was advertised heavily through the outdoor medium in the city, supported by road shows and door to door contact, which began three days before the launch. Print ads have also been carried in Dainik Jagran, and cable television advertising through scrollers is on the roll.
A budget of around Rs 1.2 crore has been set aside for the Dehradun edition. The daily has roped in national advertisers such as Samsung, the Future Group and the South Indian food chain, Sagar Ratna. Local advertisers include Balaji Jewellers, Agarwal Furniture and construction company Jaiprakash Industries.
Alok Sanwal, project head, I-next, says, "I-next will entice the readers of Dehradun, too, with its refreshingly different news and features, its beautiful packaging of news, and its contemporary look and feel. The 'quick browsing format' of news presented by I-next and the features that keep up with the modern lifestyle, have struck a positive chord with the readers of I-next who are 'young at heart'."