Lulla, chief executive officer of Times Global Broadcasting, who quit recently, will join Alva Brothers as group CEO and director of three of the group's companies. These include the holding company of Alva Brothers, production arm Miditech and the joint venture with Turner International, which will soon launch a general entertainment broadcasting network.
Lulla will move into his new post on March 1.
Nikhil Alva, founder chairman of Alva Brothers, says, "We welcome Sunil to the family as we are united in our common vision of distinctive content that creates economic value. His significant expertise in building both businesses and brands in the media space will help realise this shared vision."
Niret Alva, founder chief creative officer of Alva Brothers, says, "We cherish the same values of creativity, smart business and a passion for success. He is a great leader and attracts the best minds in the business."
Lulla holds a Master's degree in management studies from the SP Jain Institute and has more than 20 years of experience in marketing and general management. He has been with Times Now since its inception in 2005. Prior to that, he worked with Sony Entertainment Television (SET) India as executive vice-president. Some of the other organisations he has worked with are Valuebridge, a consultancy business set up by venture capital firm AtIndia and advertising agency JWT (then HTA), Indya.com, United Distillers and Vintners, MTV India and JWT Taiwan.