afaqs!

Lintas Media Group bags media duties for Dr Batra

By , agencyfaqs!, New Delhi | In Media Planning & Buying | February 25, 2008
The ad spend for the homeopathy clinic chain business is pegged at Rs 30 crore

Lintas & #BANNER1 & # Media Group has bagged the media duties for Dr Batra's Positive Health Clinic Pvt. Ltd. Touted as the world's largest homeopathy clinic chain, Dr Batra's has established itself as the first home grown, branded homeopath clinic chain in India, with clinics in 17 cities.

The ad spend for the business is pegged at Rs 30 crore. In the past, the media duties for the brand were handled by Denstu, MPG and Dattaram.

Lowe has been given the mandate for the brand's creative duties and a new print media campaign is slated to start on February 23.

NP Sathyamurthy, joint president of Lintas Media Group, says, "We are delighted to be associated with the brand, Dr Batra's. This brand offers substantial scope for LMG to demonstrate its return on investment based planning and implementation skill sets. What makes it more challenging is the client's wisdom about the nuances of the local marketplace even at the smaller town level. We are glad to partner with Dr Batra's in their aggressive market expansion plans."

Key Lintas Media Group clients include ITC Ltd, Maruti Udyog Ltd, Bajaj Auto, Idea Cellular, MRF, Sony, UTI, Tata Mutual Fund, Saregama, Reynolds, Revlon, and Bombay Dyeing.

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