Rajesh Aggarwal promoted as president of Dentsu India

Aggarwal will oversee the operations of Dentsu’s advertising agencies, Dentsu Marcom, Dentsu Communications and Dentsu Creative Impact, and its media agencies, Media Palette and Media Cubic

Rajesh Aggarwal, executive director and head, Dentsu Marcom, has been promoted as president of Dentsu India. He has held the position of executive director for four years. In his new role, he will oversee the operations of Dentsu’s advertising agencies, Dentsu Marcom, Dentsu Communications and Dentsu Creative Impact, and its media agencies, Media Palette and Media Cubic.

Sandeep Goyal, chairman, Dentsu India, says, “Clients have high regard for Aggarwal, both professionally and personally. His client leadership and mature style of personal comport make him one of the rare gentlemen in Indian advertising today. We have high hopes pinned on him to lead Dentsu in India to greater heights in the days ahead.”

Rajesh Aggarwal

Based in Delhi, Aggarwal started his career in the mid-1980s as an account executive at Edge Communications, Everest’s creative boutique. He spent five years at the agency, and left as group manager in 1991 to join Rediff. He joined there as group manager. In 1998, he shifted base to Bangalore and worked as client services director, but was also responsible for setting up and heading the branch. In his two years in Bangalore, he cornered the BPL businesses – the refrigerators, appliances and colour television businesses – to build up the Bangalore branch. He stayed at Rediff for nine years.

Aggarwal shifted to the client side when he returned to Delhi in 2000 and joined Panasonic (earlier National Panasonic) as head of marketing. After trying his hand at the brand for a little more than a year, he returned to advertising, moving to Rediff Delhi for his second stint, this time as general manager. In 2004, he stepped down as senior vice-president to join Dentsu.

“Dentsu is today the fastest growing agency network in India. To be asked to lead our juggernaut of growth is both an honour as well as a big challenge for me. We have built a very strong team and resource base over the last four-five years and are well positioned to achieve our target of becoming a Rs1,000 crore agency in 2010, actually by the end of 2008 or in early 2009,” says Aggarwal.

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