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BAG Films launches entertainment news channel, E24

By , agencyfaqs!, New Delhi | In Media Publishing | March 28, 2008
The channel plans to have one hour news bulletins on the entertainment and glamour industry at regular intervals throughout the day. In addition, there will be a judicious mix of other shows on lifestyle and music countdowns

While & #BANNER1 & # people have been debating about and criticising the entertainment in news content, the Anurradha Prasad backed BAG Films has gone ahead and launched a full fledged news channel on entertainment and lifestyle. The channel is called E24.

Anurradha Prasad
To begin with, the channel plans to have one hour news bulletins on the entertainment and glamour industry at regular intervals throughout the day. In addition, there will be a judicious mix of other lifestyle shows and music countdowns.

The basic objective is to give full entertainment to the youth and general viewers. Prasad is quite gung ho about the channel's prospects. She says, "General entertainment channels have very few shows on Bollywood and the entertainment industry, so there is a large appetite among viewers for such shows."

"E24 will provide credible information based entertainment," she says.

Amit Ray
The channel is waiting for the IPL tournament to be over, following which, Broadcast24 - as the television venture of BAG Films is called - will introduce its full list of shows.

Zoom also focuses on the entertainment, glamour and lifestyle industry. And the fate of the channel is not unknown to the industry. Amit Ray, chief strategy officer, BAG Films, clarifies, "The research that was done prior to the launch of the channel indicated that there is a great fan following among the youth for such content; other viewers also want to peep into the lives of their favourite stars. As far as Zoom is concerned, I guess it is focused more on the lifestyle of the rich and the elite. We will be sure to not make the same mistakes."

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