has announced the formation of Burson-Marsteller South Asia Network (BMSAN) with the signing of strategic alliances with independent public relations companies in Pakistan, Bangladesh, Sri Lanka and Nepal. The public relations and communications firm's network will be coordinated through Genesis Burson-Marsteller, a wholly owned B-M company in India.
The agreements were signed in the presence of Bill Rylance, vice-chairman, global development, and chairman, Asia Pacific, Burson-Marsteller, with Strategic Alliance, Sri Lanka; Mediators, Pakistan; Cogito Marketing Solutions, Bangladesh; and Media Tech Associates, Nepal.
"Our Indian and multinational clients are increasingly looking for public relations solutions and reach in the region. The South Asia Network will offer clients the highest return on investment on their communication spends by combining the best available local expertise, seamless reach across countries and integration from India," said Ashwani Singla, chief executive, Genesis Burson-Marsteller.
Burson-Marsteller Worldwide CEO Mark Penn emphasised the significance of the company's extensive affiliate network, saying, "Our affiliates are value added partners who enable us to meet the needs of our global clients anywhere in the world."