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Mick Gordon to join Synovate India as managing director

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | July 24, 2008
Gordon is currently head of business services for Synovate in the UK. He will assume his new role from September 2008 after he shifts base to Mumbai

Synovate, the & #BANNER1 & # global market research arm of the Aegis Group, has announced the appointment of Mick Gordon as managing director, India. Gordon is currently head of business services for Synovate in the UK. He will assume his new role from September 2008 after he shifts base to Mumbai.

Gordon will report to Tim Balbirnie, chief executive officer, South Asia. Balbirnie says, "India is a priority market for Synovate and Mick's appointment bolsters an already strong senior management team."

Gordon will bear overall responsibility for the Synovate offices and operations in India. One of the first things he is scheduled to do is develop and implement a five year business plan to optimise Synovate's growth in the market.

Mick Gordon
He has earlier worked in sectors such as IT, legal, quality systems and administrative support, including acquisitions and offshore business reviews. He has also done a bit of market research when he joined Sample Surveys in the UK in 1996; he was finance director there. The company was then acquired by Synovate. Later, he was appointed head of business and also led the consumer services account group.

In an official communiqué, Gordon says, "I have met the top team of Synovate India and I'm impressed. I'm very much looking forward to working with them to ensure our clients get the highest level of service."

A company spokesperson tells afaqs!, "A number of our global clients are based in India and China. Both these markets are emerging on a very rapid scale and we at Synovate are going to deal excessively with them."

In the absence of a managing director, executive director Parul Minocha has been overseeing the Synovate India business for the last nine months. Minocha will now manage the research segment of the business.