Interactive, the digital arm of News Corp, has rolled out its digital advertising services in India with the launch of its online ad network, called .FoxNetworks. The company has roped in Pooja Puri as director, sales. Puri will report to Nikhil Mirchandani, managing director, NGC Network.
Globally, .FoxNetworks offers various services to advertisers, which include serving display and video ads, carrying out lead generation campaigns, performing search marketing and optimisation and running affiliate marketing programmes. It procures ads for its own network of websites as well as for the publishers it has tied up with.
Worldwide, .FoxNetworks offers its services to brands such as Sony, Nokia, Coca-Cola, LG, Dell, Sanyo, Ford, DHL, McDonald's, Motorola, Barclays, Singapore Tourism Board, P&G and Volkswagon.
Puri has more than 11 years of experience in the digital space and will be responsible for driving the revenue for .FoxNetworks. She moves in from Hindustantimes.com, where she was managing the ad sales business. Earlier, she was business head, Media Contacts, the global interactive arm of MPG, and was responsible for setting up its Indian operations.