afaqs!

News Corp brings its digital ad services to India

By afaqs! news bureau , afaqs!, New Delhi | In Digital | November 25, 2008
The company has launched its online ad network, called .FoxNetworks, in India. To begin with, it will offer its display and lead-generation services

Fox & #BANNER1 & # Interactive, the digital arm of News Corp, has rolled out its digital advertising services in India with the launch of its online ad network, called .FoxNetworks. The company has roped in Pooja Puri as director, sales. Puri will report to Nikhil Mirchandani, managing director, NGC Network.

Globally, .FoxNetworks offers various services to advertisers, which include serving display and video ads, carrying out lead generation campaigns, performing search marketing and optimisation and running affiliate marketing programmes. It procures ads for its own network of websites as well as for the publishers it has tied up with.

Speaking to afaqs!, Puri says, "We are still setting up the business in India. To begin with, we will offer advertisers to carry out display and lead generation campaigns through us. Later on, we will roll out other services in India." The company plans to rope in advertisers from financial, automobile and health-care sectors.

Worldwide, .FoxNetworks offers its services to brands such as Sony, Nokia, Coca-Cola, LG, Dell, Sanyo, Ford, DHL, McDonald's, Motorola, Barclays, Singapore Tourism Board, P&G and Volkswagon.

Puri has more than 11 years of experience in the digital space and will be responsible for driving the revenue for .FoxNetworks. She moves in from Hindustantimes.com, where she was managing the ad sales business. Earlier, she was business head, Media Contacts, the global interactive arm of MPG, and was responsible for setting up its Indian operations.