Bedi has been appointed business head of Zee Muzic, ETC Music and Zee Trendz from January 15. He will be based in Mumbai and report to Joy Chakraborthy, chief revenue officer, Zee Entertainment Enterprises Ltd (ZEEL).
He has been with Zee since February 2007 and will also continue to be vice-president, sales, Zee Muzic and ETC Music, as he was before this promotion.
Bedi replaces Irshwin Balvani, who passed away on December 3, 2008, after a cardiac arrest.
Armed with a degree in nautical science, Bedi has around nine years' experience in the television industry. He started his career at STAR India, where he spent seven years before moving to ZEEL.
Malhotra, who is director of Corner Shop, will now also head Play TV.