Lintas Media Group shuffles top management

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying
Last updated : January 20, 2009
Amit Ray comes on board, while NP Sathyamurthy and Sudha Natrajan get new roles


Lintas Media Group (LMG) has carried out some significant changes in its top management. To begin with, NP Sathyamurthy has been promoted as president and chief operating officer and will be in charge of the group's Western region operations and its digital collaborative. Earlier, he was joint president for the group in the Western region.

Sudha Natrajan, joint president, LMG, Southern region, will relocate to Delhi to take over as president and chief operating officer in charge of the group's Northern operations, in addition to her existing mandate of managing the Southern operations.

Amit Ray, chief strategy officer, BAG Films, has joined the group as president with specific charge of the ITC collective and the Kolkata collective. Among other companies in the media field, Ray has worked with OMS and Percept Media as well as Vibrant Media (Reliance Industries' AOR).

Premjeet Sodhi, chief planning officer, will now focus fully on planning, leading the Planning Sciences collaborative based in Delhi and partnering Natrajan in all the new business initiatives and existing client relationships in Delhi.

Lynn de Souza, chairperson and chief executive officer, Lintas Media Group, says in an official communiqué, "Sathya and Sudha have been instrumental and played a significant role in the success of the Lintas Media Group in the past few years. Both are experienced and seasoned team players."

The group has benefited immensely from their experience, she adds, and won new business worth more than Rs 483 crore in 2008 because of their significant contributions. "Their brand management knowledge and experience are going to be crucial in the future growth of LMG," she says.

On Amit Ray's appointment, de Souza says, "Amit is a media veteran and one of the best strategic minds in the business. We are sure that with his experience and knowledge, the ITC collective will grow even further."

She adds, "Sathya did a commendable role in leading all the Mumbai based collectives and the digital collaborative in 2008. Under his leadership, the group achieved unprecedented new business gains and delivery of excellent output on all existing client relationships, including Idea Cellular, the Bajaj Group, the financial collective, all the clients in the Mumbai collective, and with Pinstorm."

Natrajan will take on the Delhi market while continuing to lead the Bengaluru and Chennai collectives. She has led the ITC account for several years and been responsible for its growth into one of the largest clients of the group.

First Published : January 20, 2009

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