Maxus, the global communications consultancy and a part of GroupM, appointed Sidharth Parashar as its national trading head - a newly created position. Parashar will assume the new role from March 1. With his appointment, Maxus has completed its key top management appointments. This appointment is a part of the realignment in the buying role at GroupM, with specific focus on the agency trading aspect.
Parashar has been associated with GroupM for the past five years and was responsible for North and East, Central Trading Group (CTG) of GroupM. Based in Gurgaon, he will report to Ajit Varghese, managing director, Maxus.
Talking to afaqs!, Varghese says, "With the rapid growth and size of Maxus and the ever changing media environment, we feel trading is the single largest opportunity to leverage size and show its value to clients. Sidharth has a proven record of handling big portfolios of clients such as Nokia, Hero Honda, Perfetti, GlaxoSmithKline (GSK), Havells, Motorola, LG and Berger in GroupM."
He adds, "Since he was already handling some key clusters of GEC, sports and movies for GroupM, we felt he could play a huge role in consolidating the growing business at Maxus, expanding the experience and learning on a national level."
The trading heads of GroupM agencies will now report to the national trading head, Prasanth Kumar. In fact, the reporting structure of the group is being revised from a region wise reporting structure to an agency focused one.
Talking about his new role, Parashar says that he will play a key role in engineering better returns for all Maxus clients' media investments and will spearhead activities in achieving key client trading goals.
Maxus provides communications strategy, digital marketing, direct response media, database management and media planning and buying to help marketers build interactive relationships between consumers and their brands. It has been working for the blue-chip roster of Indian and international clients including Vodafone, Nokia, Tata Sky, Britannia, Hero Honda, Dabur, Perfetti, Titan and Bajaj Allianz.