ZenithOptimedia wins Videocon business

By Abhishek Chanda , afaqs!, New Delhi | In Media Planning & Buying | May 22, 2009
With this win, the brand has completed its search for both creative and media agencies and will soon launch a new identity as well

The Videocon Group has awarded its media duties to ZenithOptimedia. The account is estimated to be in the region of Rs 200 crore and has been won after a multi-agency pitch. The names of the participating agencies couldn't be ascertained at the time of filing this report, but a number of major players fought it out, if sources are to be believed.

The account spans across Delhi and Mumbai across multiple business units of the Videocon Group such as consumer electronics and home appliances, DTH services, mobile handsets, Planet M and mobile services.

Prior to this, the brand carried out its media planning and buying through Confidence, the in-house media division of the group.

The account has come at a time when Videocon is consolidating its leadership position through innovation, quality and performance in newer markets and businesses.

To start with, it shuffled and finalised its consumer electronics and appliances business with McCann Worldgroup's second agency, T.A.G., while its five group brands - Sansui, Electrolux, Akai, Hyundai and Kelvinator - as well as Kenstar, were awarded to Saatchi & Saatchi.

The brand also forayed into two new verticals - its DTH venture - D2H+, which lies with Publicis Ambience and the telecom venture, Datacom Solutions, which was also awarded to T.A.G.

Videocon is expected to launch a new brand identity, developed by international brand consultancy Interbrands, by the end of June 2009.

Commenting on the win, Philip Talbot, regional CEO, ZenithOptimedia Asia, says in an official communique, "We are all delighted to be working with such a successful and ambitious Group as Videocon. We are confident of our expertise to facilitate them meet their local, regional and indeed global ambition. This is very exciting time for India and progressive players like Videocon to set their site on continued expansion." He further adds, "ZentihOptimedia in India has spiralled great heights in a very short span of five years with the help of best tools and talent and of course a sense of desire to achieve."

Says, Ambika Srivastava, CEO, ZenithOptimedia, "We are glad to have won the Videocon business against immense competition. The team has worked very hard to present the best solution to client's ambition of leading the expansion route. We feel extremely honoured by the trust and confidence Videocon's team has reposed in us, we are committed to delivering and continuously improving the return on investment (ROI) on Videocon media investments."

The new account adds to ZenithOptimedia's portfolio which comprises brands like Allied Domecq, Aviva, British Airways, Emaar MGF, Fidelity, Haier, Hyundai, LVMH, Ministry of Tourism, Nestlé, Oberoi, Patronas, Prévention Magazine and Puma.

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