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GEC Watch: Sony's 'wild' card entry

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | July 23, 2009
The channel has added 22 GRPs in the latest week

Colors has managed to cross the 300 GRP mark in Week 29, as per TAM Media Research data for C&S 4+, HSM. The channel is at No. 1 with 308 GRPs. Its share in the overall general entertainment pie remains unchanged at 22 per cent. STAR Plus follows with 293 GRPs in the latest week, grabbing 21 per cent relative share.

Colors' reality show, India's Got Talent, has garnered an average TVR of 2.9. On Sunday, the channel aired New Talent Awards 2009, which recorded a TVR of 2.15. Sach Ka Saamna on STAR Plus opened with a TVR of 4.6.

& #BANNER1 & #Zee TV, with 19 per cent relative share, is at No. 3 in Week 29. The channel has recorded 266 GRPs.

It's been a good week for Sony, which added 22 GRPs from Week 28 to reach 142 GRPs. The new reality show, Iss Jungle Se Mujhe Bachao, has opened with a TVR of 3.1. The channel has managed to grab 10 per cent share of the GEC (general entertainment channel) pie. Next is NDTV Imagine which as per the latest week is just 4 GRPs behind Sony. It garnered 138 GRPs in the current week. It's much talked about show Rakhi Ka Swayamvar (NDTV Imagine) has recorded an average TVR of 3 in its third week.

STAR One and SAB are at par with 51 and 59 GRPs respectively. The two channels have managed to grab 4 per cent share each. DD1, 9X, Sahara One and STAR Utsav have garnered 2 per cent share each in the GEC pie, while Real stays put with 1 per cent share.

Yeh Rishta Kya Kehlata Hai on STAR Plus is the top rated show amongst Hindi GECs, with a TVR of 7.2. Balika Vadhu on Colors follows with 6.7 TVR. The next two most watched shows are from the STAR Plus stable - Bidayi and Sach Ka Saamna.

The other shows that made it to the Top 10 list are - Agle Janam Mohe Bitiya Hi Kijo, Uttaran, Na Aana Is Des Laado, Sa Re Ga Ma Pa Little Champs-09, Chhoti Bahu and Pavitra Rishta.