CNBC Awaaz Consumer Awards 2009 was held in Mumbai last week, where the most preferred brands were recognised. The awards are the result of a consumer study executed by The Nielsen Company. The research was conducted across 12 cities spanning 11 states in India, with 2,066 respondents via the random sampling method.
The ceremony was attended by Digvijay Singh, general secretary, All India Congress Committee; Chanda Kochhar, managing director and chief executive officer, ICICI Bank; Nitin Paranjpee, MD and CEO, Hindustan Unilever and OP Bhat, chairperson, State Bank of India.
The research indicated that despite the economic slowdown, the consumer continues to be 'king', empowered with monetary purchasing power with a variety of choices that keep increasing every year.
Today, consumers are well informed of the choices available in the market. Hence brand building has become much more vital and competitive. Brands are evolving everyday and trying different routes to cater to the changing preferences of the consumer.
The awards were presented across categories such as financial services, FMCG, consumer durables, telecom, automobiles and retail. The most preferred white goods company is LG, while the most preferred consumer electronics companies are Sony and Philips.
In the telecom category, the most preferred cellular service provider is Airtel, while the most preferred handset manufacturer is Nokia. The most preferred broadband service provider is BSNL. In the FMCG category, HUL is the most preferred personal care company as well as the most preferred home care company. The most preferred food and beverage company is PepsiCo.
In the financial services category, SBI emerged as the most preferred bank, while LIC is the most preferred life insurance company. SBI and ICICI Bank were the most preferred credit card brands. Big Bazaar grabbed two awards as the most preferred multi brand food and beverage chain and the most preferred product chain. McDonald's was awarded as the most preferred multi-brand fast food outlet.
Among other awards, there were two special awards given - one to HUL as the 'Value for Money Brand of the Year', while Vodafone and Ogilvy were given the Storyboard Campaign of the Year award for the Zoo Zoo campaign.