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Rashna Pochkhanawala is national director, MEC Interaction

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | November 05, 2009
With an experience spanning 13 years, Pochkhanawala joins from Hungama Digital Media

Mediaedge:cia (MEC), one of the media agencies under the WPP umbrella, has roped in Rashna Pochkhanawala as national director, MEC Interaction. Earlier, she was general manager, digital, Hungama Digital Media. In her new role, she will report to T Gangadhar, managing director, MEC India and Ben Poole, head, Media Interaction, APAC.

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"As regional head, in many ways you are only as good as the country leaders you have. In Rashna, I believe we have the right leader to deliver our interaction vision, develop the product offering and ensure that our digital services in India are fully integrated and executed within the wider MEC context," says Poole in a release to the media.

With 13 years of experience, Pochkhanawala began her career with Lintas in a marketing role with the division, Market Links. After spending one year there, she joined IT Nation and continued there for about a decade and a half. She was part of the core team that sold IT Nation to UTV.

She moved on to work with UTV as head of the online division - the entertainment (utv@play.com), business (utvi.com) and technology (techtree.com, cxotoday.com and channeltimes.com) websites. After spending about a year and a half there, she moved to Hungama Digital. She spent about nine months there, heading sales nationally for all its websites.

"It's a great opportunity for me to be working with MEC, which has an impressive clientele. I'm looking forward to using my digital experience to contribute to growing MEC's digital offering," says Pochkhanawala.

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