Bright Outdoor has won the BEST (Brihanmumbai Electric Supply and Transport Undertaking) tender for advertising rights on single and double-decker buses. Established in 1873, BEST operates one of India's largest fleet of buses.
BEST had announced the tender in October 2009. The results have been announced now, though it was previously scheduled for Nov 11.
Prior to this development, Pioneer Publicity owned the ad rights to the buses. Bright Outdoor has been eyeing this property for about nine years and hopes to market it to more than 600 clients.
Bright commenced business in 1980 as an outdoor media company and offers railway boards, railway panels, transfer stickers, cinema slides, promos, full train, bus panels, full bus painting, mobile sign truck, kiosks, traffic booth, toll naka, gantry and vinyl screens spread across the length and breadth of Mumbai.
It owns 700 exclusive hoardings in Mumbai Metropolis, at points such as Haji Ali, Bandra, Churchgate, Mahim, Cadel Road, Marine Drive, Worli, Borivili, Juhu, SV Road, Link Road, Chembur and Sion. The company has branches in Pune, Ahmedabad, Hyderabad and Bengaluru.