According to informed sources, Publicis Ambience has bagged the creative duties for JK Helene Curtis following a multi agency pitch. Anirudhha Banerjee, president and chief operating officer, Publicis Ambience was unavailable for a confirmation/comment on the agency's win.
The creative pitch also involved Rediffusion Y&R, Contract Advertising and Network Advertising, sources close to the development inform afaqs!. Ad spends for the account in the coming year fall in the range of Rs 10-15 crore, a source further adds.
The media duties for the same were awarded to MediaVest, a division of the Starcom MediaVest Group, a few weeks ago. The incumbent creative agency is Dentsu Marcom.
The incumbent, Dentsu, had recently crafted a commercial for Park Avenue soaps, which showed a man in a shower while his girlfriend waits for him in his home. The commercial was a sensorial one, showing jets of water splashing against the man's body as he revels in the refreshing feeling he gets on using the soap. 'It's a man thing' was the positioning statement on which the commercial concluded.