After Deepak Lamba, who recently joined BloombergUTV as business head, the channel has roped in Manoj Padmanabhan as vice-president, sales.
Padmanabhan assumed his new role from January 11. He will be based out of Mumbai and will report to Lamba. At BloombergUTV, Padmanabhan's main mandate would be to monetise the revenue stream of the channel. He moves from Ten Sports, where he was director, ad sales.
He adds that the biggest challenge he has faced so far was his stint with Ten Sports. "Changing mindsets of advertisers towards sports other than Indian cricket, during my stint at Ten Sports was the most challenging thing to do," he says.
Padmanabhan has eight years of experience, of which he has spent five years at Ten Sports. He worked with Zoom TV for a year and was part of its launch team. Apart from this, he worked for two years with Times Response, where he handled The Times of India and The Economic Times.
For the record, Bloomberg, the global 24-hour business and financial television service, and UTVi, the English news channel from the UTV stable, entered into a joint venture; after which UTVi was renamed BloombergUTV.