Posterscope India wins four new businesses including YouTube

By afaqs! news bureau , afaqs!, Mumbai | In OOH News | March 30, 2010
The OOH agency will now handle outdoors for Marks & Spencer, YouTube, Nestle and Colgate

Out of home (OOH) agency Posterscope India has recently added four new businesses to its growing kitty. Its client roster has touched the 50 clients mark in India, with the recent wins being Marks & Spencer, YouTube, Nestle and Colgate. The agency has added these businesses in the last 10-12 days.

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Incidentally, Posterscope had executed a campaign for Colgate MaxFresh in December 2009 on a project basis. The agency has now been officially empanelled for Colgate. It is known that the brand has also empanelled another outdoor agency.

For Nestle, Posterscope has executed a campaign for its Nescafe brand.

The high visibility YouTube outdoor campaign, one of its firsts, was launched across major cities to promote the fact that the IPL is live on YouTube.

Earlier in this quarter, Posterscope India also added Bharti AXA, BMW, Tata Housing, Essar, Shapoorji Pallonji, CNBC and Go Cheese to its clientele.

Marks & Spencer will have this outdoor campaign after a considerable gap. Its first outdoor campaign was executed at the time of its launch in India a few years ago.

"We are thrilled to welcome Marks & Spencer, YouTube, Nestle, Colgate and a host of other clients and are confident that as in the UK, Posterscope will soon be acknowledged as the most professional OOH agency in India," says Ashish Bhasin, chairperson, India and chief executive officer, Southeast Asia, Aegis Media.

"The tremendous response from our existing clients has enthused us to offer our services to a larger client base and we are amazed to see such a fantastic response. After finishing our 'Gold', we now look forward to completing a 'Century' of clients within this year," says Haresh Nayak, country head, Posterscope India.

Posterscope India has introduced, for the first time in India, the famous PRISM suite of tools from Posterscope Worldwide. Six most relevant tools, including PRISM Map, PRISM Creative and PRISM Screen, are customised for India and are the only tools of the kind operational in India.

Posterscope India has offices and representation in 26 cities and plans to expand its network to more than 40 cities by December 2010.

The agency is a part of Aegis Media, which also has Carat (media agency), Isobar (digital), Carat Fresh Integrated (activation and BTL) and Vizeum as a part of the group in India.

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