Mediacom and Mindshare win at Festival of Media Valencia

By afaqs! news bureau , afaqs!, New Delhi | In Media Planning & Buying | April 26, 2010
The awards recognise innovative media thinking and communications strategy from around the world

Mediacom and Mindshare are the two Indian agencies to have won at the Festival of Media Valencia 2010.

While Mediacom bagged two highly commended awards (there are no gold, silver or bronze awards in this festival), both for The Shave India Movement in two different categories - Best Consumer Driven Campaign and The Effectiveness Award.

& #BANNER1 & #The Gillete Shave India Movement became famous as almost 2000 men shaved their faces in public, using the new Gillette Mach3 razor. By participating in the Shaveathon, the men also created India's first shaving record in the Limca Book of Records. Leading Bollywood actors were also present during the movement, lending their support to the Shaveathon participants.

Besides, Mindshare India has won another highly commended award for Lux Perfect Bride in the Best Use of Content category.

Among the other agencies from India, Lodestar Universal was shortlisted for Amul's Tasty Musical Journey in the Best Use of Content category.

In last year's edition, besides Mediacom, MediaVest and Madison Media featured among the winners from India.

The Festival of Media is in its fourth year. It recognises creative use of media and effectiveness, as well as media owner innovations. The campaign categories include awards for Best Communication/Entertainment Platform, Best Communications Strategy, Consumer Benefit, Media Bravery, Best Event/Activation, Best Use of Content, Best Consumer Driven Campaign, Best Use of the Digital Landscape, Best Use of Mobile and Best Targeted Campaign, among others.