An official communiqué from the Advertising Club of Bombay says that the club has discovered that the judging process at Abby 2010 has been breached on 29 instances out of 4,117 entries for the awards and it involves multiple agencies. The club has released this statement following a thorough investigation of facts.
The Ad Club of Bombay had acted in response to the allegations received by the award committee that a part of the Abby judging process was breached as a result of some of the jury members voting for advertisements produced by their own agencies.
The club, the communiqué mentions, has taken serious note of this shortcoming in the process and for subsequent years, the management committee has decided to take steps to further tighten the process to prevent recurrence of similar breaches.
As the awards have already been handed over for the current year, the club has decided to point out the instances of this breach to the respective winners and appeal to their conscience and better judgment to voluntarily return the awards received by them.