Aaren Initiative, the outdoor arm of Lintas Media Group (LMG), has appointed Charan Jeet Singh as associate business director. He will report to Vivek Lakhwara, chief executive officer, Aaren Initiative and will be responsible for heading business development and taking care of the agency's existing clients in the North zone, including Nokia, Sony, Monte Carlo and Muthoot Finance.
His first stint with outdoor began in 2006 when he joined News Outdoor, the outdoor division of STAR TV. After two years, the company ended its operations and Singh moved to Big Street.
Talking about the outdoor scenario in India, he says that international media owners have started showing interest in India. Also, according to him, agencies need a fresh approach for providing outdoor solutions and this will happen only when people from varied backgrounds come into the industry.