Maharashtra State Road Transport Corporation (MSRTC) has invited tender bids from agencies for displaying advertisements on the windows of its air-conditioned buses, for a period of three years.
Currently, MSRTC has AC buses on nine routes, including Dadar-Pune, Thane-Pune, Aurangabad-Pune, Shirdi-Borivali and Swargate-Borivali. Close to 7,000 passengers commute by these buses daily. Moreover, the number of buses offered for ad display can be changed.
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To be eligible for the contract, interested parties must have relevant professional experience, along with sufficient exposure. Also, they should have their own registered office.
A senior media planner observes that bus advertising is being done very innovatively in West Asia, Southeast Asia and London. "The format has immense scope for growth here in India; and it will work in favour of telecom and FMCG brands," he adds.
The last date for submission of the tender documents is June 16.