Komli Media, which runs the online audience or traffic measurement tool Vizisense.com and an online ad network, has received a funding of Rs 28 crore (US$6 million) from its existing set of investors - Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson.
Speaking to afaqs!, Prashant Mehta, chief operating officer, Komli Media, says, "We will invest the fund to expand and strengthen our base in Australia and Southeast Asia markets."
Mehta adds, "The money will also be used to enhance targeting and video advertising capabilities of our ad network. Some part of it will be routed to add more panel members to Vizisense.com. " He claims that Vizisense.com currently has a panel size of more than 90,000 Internet users.
The company recently divided its ad network business into two divisions, reveals Mehta. One division, called Performance Solutions, will focus purely on performance or lead generation-led digital advertising business, while the other division, called Premium Brand Solutions, will be targeted towards potential advertisers which could use the ad network for rich media, video and transparency-led online advertising.
Mehta refused to comment on the revenue generated by the divisions. However, he states that Komli Media has tie ups with 92 publishers including Facebook and Expedia for Premium Brand Solutions and has already worked with about 150 advertisers. The company also plans to launch its Vizisense.com tool in the Australia market in the near future.