Komli Media receives Rs 28 crore funding

By afaqs! news bureau , afaqs!, New Delhi | In Digital | July 16, 2010
The money will be used to expand and strengthen base in Australia and Southeast Asia

Komli Media, which runs the online audience or traffic measurement tool Vizisense.com and an online ad network, has received a funding of Rs 28 crore (US$6 million) from its existing set of investors - Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson.

Speaking to afaqs!, Prashant Mehta, chief operating officer, Komli Media, says, "We will invest the fund to expand and strengthen our base in Australia and Southeast Asia markets."

For the record, in June, Komli Media expanded its presence with the acquisition of an Australia based site representation company, PostClick. PostClick is an online media sales company which ties up with online publishers, mostly on an exclusive representation basis, to represent and sell their online ad inventory to advertisers. Its business model is based on the commission earned through publishers from the sale of ad inventory.

Mehta adds, "The money will also be used to enhance targeting and video advertising capabilities of our ad network. Some part of it will be routed to add more panel members to Vizisense.com. " He claims that Vizisense.com currently has a panel size of more than 90,000 Internet users.

The company recently divided its ad network business into two divisions, reveals Mehta. One division, called Performance Solutions, will focus purely on performance or lead generation-led digital advertising business, while the other division, called Premium Brand Solutions, will be targeted towards potential advertisers which could use the ad network for rich media, video and transparency-led online advertising.

Mehta refused to comment on the revenue generated by the divisions. However, he states that Komli Media has tie ups with 92 publishers including Facebook and Expedia for Premium Brand Solutions and has already worked with about 150 advertisers. The company also plans to launch its Vizisense.com tool in the Australia market in the near future.

© 2010 afaqs!