TheOneAlliance adds Neo Sports to its bouquet

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | July 29, 2010
Neo Sports has two sports channels, Neo Sports and Neo Cricket

Neo Sports has got into a distribution alliance for its sports channels - Neo Sports and Neo Cricket - with MSM Discovery, popularly known as TheOneAlliance.

As per the deal, TheOneAlliance will now be responsible for pan-India distribution of Neo Sports' channels.

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In an official communiqué, Harish Thawani, chairperson, Neo Sports Broadcast termed the partnership as a strategically sound arrangement.

He says, "TheOneAlliance has proven track record of quality distribution and Neo Sports Broadcast has key properties on Neo Cricket and Neo Sports. The deal will provide a robust platform for higher reach, providing viewers the opportunity to consume quality sports properties."

With Neo Sports on board and its coverage of BCCI cricket, TheOneAlliance will be in a position to further boost its sports led content and more specifically, cricket based content comprising IPL showcased on SET Max, which is already a part of TheOneAlliance offerings.

For the record, TheOneAlliance (MSM Discovery) is the distribution company of Multi Screen Media (MSM) and Discovery Communications.

Rajesh Kaul, president, TheOneAlliance feels that with the addition of Neo Sports to its bouquet, TheOneAlliance is uniquely positioned as a distribution platform with quality channels in every genre - be it GEC, factual entertainment, news, movies, action or sports.

TheOneAlliance distributes channels such as Sony, SET Max, Discovery, Animal Planet, NDTV India and Aaj Tak.

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