Neo Sports has got into a distribution alliance for its sports channels - Neo Sports and Neo Cricket - with MSM Discovery, popularly known as TheOneAlliance.
As per the deal, TheOneAlliance will now be responsible for pan-India distribution of Neo Sports' channels.
He says, "TheOneAlliance has proven track record of quality distribution and Neo Sports Broadcast has key properties on Neo Cricket and Neo Sports. The deal will provide a robust platform for higher reach, providing viewers the opportunity to consume quality sports properties."
For the record, TheOneAlliance (MSM Discovery) is the distribution company of Multi Screen Media (MSM) and Discovery Communications.
Rajesh Kaul, president, TheOneAlliance feels that with the addition of Neo Sports to its bouquet, TheOneAlliance is uniquely positioned as a distribution platform with quality channels in every genre - be it GEC, factual entertainment, news, movies, action or sports.
TheOneAlliance distributes channels such as Sony, SET Max, Discovery, Animal Planet, NDTV India and Aaj Tak.