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Contract Delhi to handle creative mandate for Lava Mobile

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | August 20, 2010
According to sources, the account size is pegged at Rs 25-30 crore

Following a multi-agency pitch, Contract Advertising Delhi has bagged the creative duties for Lava Mobile. Draft FCB Ulka, Publicis Ambience and Mudra were some of the agencies in the fray. According to sources, the account size is pegged at Rs 25-30 crore approximately.

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Shop is the incumbent agency on the account, which it had won in May this year.

Lava Mobile has recently forayed into the entry to mid-range mobile phone market. Its handsets boast of features such as dual-SIM, long-life battery, dual LED powerful torch, games, Bluetooth, support for up to 8 GB memory, FM radio with recording, one-touch music player, dual stereo speakers, dual charging point, GPRS and speakerphone.

The agency and the company were unavailable for comment at the time of filing this report.

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