The London based independent creative agency, iris, has bagged the account of computer vendor Dell to handle all of its retail and marketing activation business.
The win will see the agency launch a number of projects for the brand in the coming months. It will employ its retail credentials to launch nationwide integrated campaigns to drive footfall to Dell stores across the country and encourage in-store product interaction, as well as drive conversion to purchase.
Alok Lall, managing director, iris India, says in a public statement, "Dell is a strong brand which demands effective marketing campaigns and this win will allow us to showcase our retail credentials to their maximum potential."
Earlier this month, iris was appointed by Centum Learning, a Bharti Associate company, to launch a communications campaign for its new centre, Centum U - Institute of Management and Creative Studies, featuring ATL (above the line), BTL (below-the-line) and digital activities.
iris has grown by more than 200 per cent in the past six months in India. The agency works with a number of global and local clients including Sony Ericsson, Microsoft, adidas TaylorMade, Shell, MTS and Alpha G.
Launched in London in 1999, iris has more than 750 employees working across 22 offices in 15 countries.First Published : September 20, 2010