Taj Television India has launched an exclusive football channel, Ten Action +. This is the third channel from the company after Ten Sports and the recently launched Ten Cricket.
Ten Action+ will showcase the world's leading live and exclusive football action. Talking about the channel, Atul Pande, CEO, Sports Business, Essel Group, says, "This affirms our commitment to grow the sports business and consolidate our position as the leading sports broadcaster. Ten Action+ will bring the best football action from around the world."
There will also be a host of preview, review and magazine style shows, along with original live studio programming, before the games kick off on the weekends. Countdown 2 Kickoff (C2K) will follow all the football action every Saturday and Sunday and will track breaking news, live scores, results, standings and fixtures from these leagues.
Football experts will explain the subtleties of the game with exact precision, making use of the channel's newly acquired Piero 3D virtual graphics package. Controversial goals, tactical play and disputed moments will be analysed through the real-time transition of live action into virtual reality.
Ten Action + will also showcase content from Chelsea TV, Liverpool TV, Manchester City TV, Barca TV, Real Madrid TV and Bayern Munich TV to keep viewers updated with the latest team and player news from clubs around the world.
For the record, in January this year, Zee Entertainment Enterprises (ZEEL), which owned 50 per cent stake in Taj TV, increased its stake to 95 per cent.